Articles
Thoughts on Shopify store navigation, collection structure, and building better browsing experiences.
How to Add Sub-Collection Navigation to Shopify
Shopify collections are flat - there's no parent/child nesting. Here's how to add sub-collection navigation to your collection pages anyway, without touching theme code.
Shopify Sub-Collections: Why They Don't Exist (And What to Do Instead)
Shopify has no sub-collection feature. Here's why, what merchants actually need, and the options that exist today.
Pills vs Image Cards: Choosing the Right Collection Page Navigation
Text pills and image cards solve different problems. Here's when each one works, and when it doesn't.
How to Set Up Browse-by-Fit on Your Shopify Store
Customers shopping for jeans or trousers almost always know their preferred fit. Here's how to let them filter by it on your collection pages.
Collection Paths vs Shopify Filters: When to Use Each
Filters and collection navigation solve different problems. Here's how to decide which one your store needs - or whether you need both.